The Phenomenon of the Christmas Commercial
The Christmas commercial has become more creative and ambitious. Every year the stakes get higher. Getting it right has become the holy grail of British advertising and getting wrong can be a disaster.
The phenomenon of the Christmas Commercial, while not new, is now a must-watch annual event, marking the start of the festive season for retailers and the public.
The John Lewis spot generates an enormous amount of speculation, comparison,analysis and reviews. Whether it’s Buster the Boxer Dog, Lily Allen singing the song or the man in the moon it has to live up to expectations. In this session a panel, led by Editor of The Beak Street Bugle Alex Reeves, will discuss the dos and don’ts of the Christmas commercial.
To attend this exhibitor presentation you will need to REGISTER as a FOCUS industry delegate. It is completely FREE.