Amanda Groom is a senior international TV and digital media executive with 20 years global programming experience, who can deliver fast track advantage to Asia,including global digital and traditional media acceleration, access and implementation.
Amanda has successfully built and delivered innovative pan Asian / UK / US global co-production models for NGW, NGCI, DNI, Scripps Interactive Networks (including Cooking Channel and Food Network, EMEA) and, in the UK, with Channel 4 and S4C. Amanda has helmed B2B and B2C networks, led branded and niche channel launches and overseen complimentary screen digital extensions from traditional media models, including mobile programming apps, working across multiple media platforms, free-to-air, pay TV, online/broadband, web, mobile and IPTV. She was a pioneer in branded content creation, designing programming formats and campaigns with Shine: M (Lord Waheed Alli & Elizabeth Murdoch) for IBM, Kodak, Pirelli and De Beers etc., and led the launch of the innovative commercial channel Thomas Cook TV for entertaction television (etv).
Amanda consults at senior broadcasting level, alongside UKTI, House of Commons and House of Lords, and chairs Digital Media Advisory Policy Sessions with the Industry and Parliamentary Trust. A UK / Australian Media-Business Woman of the Year finalist, Amanda is honoured with Friend of Australia status and has been presented to H.M Queen Elizabeth for her global contribution to Digital Media Thought Leadership.
Amanda is the Managing Director of The Bridge, leading Asian / Western co-productions with the world’s premier broadcast networks. www.TheBridge8.com. Previously, MD of Channel Health for Sky Network, she oversaw B2B and B2C networks and digital complementary services. Prior to that, was Head of Content for PCCW/IMG, a Joint Venture called Network of the World, the world’s first broadband multiple content digital channels service, overseeing offices in London, NY, LA, HK and Sydney and with a staff of 500.
Amanda has worked alongside Sony Pictures Television International; National Geographic Channels, UK; SKY; Fremantle Media; BBC; Beyond Productions; Network Ten, Channel NINE and the ABC, and Granada US, and has managed the creative engagement of Microsoft, Nokia, Pirelli, TUI, Thomas Cook and TESCO.