Michael French is Senior Programme Executive at Games London, where he leads a programme designed to grow the games business in the UK capital. It includes strands across B2B and consumer events plus cultural activity. Games London is a joint initiative between UKIE and Film London, backed by the Greater London Authority.
Before joining Games London Michael worked at NewBay Media (formerly Intent Media) for 12 years in total across two tenures, starting as an editorial assistant on MCV. He served as editor of Develop, editor-in-chief of MCV and Develop, and most recently publisher of the games division for two years.