Paul Youngbluth is a director of TAPE (Television Audience Programme Evaluation), a UK-based, specialist audience research company, providing consultancy services to a broad span of broadcasters and production companies around the world.
During his time with TAPE Paul has worked for many years on the analysis of audience preferences around the world, and turned this understanding into an evaluation tool, which can be applied to the development of treatments, concepts and scripts, in both television and theatrical environments.
With the emergence of the unscripted format business Paul also recognised the opportunity this represented for TAPE and enabled the company to develop an international monitoring and assessment service, designed to provide clients with the latest insights and information on new and emerging audience trends and programme types.
His most recent venture is into the Chinese market – building working partnerships with key broadcasters and production companies – helping them enhance their content development systems and compete in an increasingly competitive market.