Art vs Science: Is Neurocreativity the answer to impactful imagery?
We know that emotions drive behaviour, so understanding the nonconscious impact of images and video can elevate your success. Neuroscience opens up a whole new world of insights – a better understanding of ‘distinctive assets’ and visual triggers – making it possible to identify deeply emotional responses to visual content. For example, did you know that including influencers in an advert can negatively impact on brand perception? Or that creative product shots can have a hugely positive effect on audience emotions? In this talk, Callum Gould, Saddington Baynes brings you the ‘insight’ scoop on the creative implementation of neuroscience throughout production – how we use it, why we use it… and what’s next?
Speakers:
Callum Gould – Insight Analyst, Saddington Baynes
Chris Christodoulou – CEO, Saddington Baynes
