Human Creativity. How to bridge the gap between Tech & Humanity
Incredibly powerful technologies are amplifying the human experience across VR, AR, AI, blockchain and machine learning. But how do tech companies, marketers, and creative agencies collaborate in bridging the gap
between technology and humanity? In this session Fiorenza Plinio, Head of Creative Excellence at Cannes Lions, will take a peek behind the curtain and glimpse the technologies that are driving the unprecedented opportunities of human + machine combining forces to co-create, showing multiple examples of Cannes Lions winners where human-led creativity can have a transformative effect on communities and lives when combined with technology. She will also examine the concept of digital wellbeing, and what it truly means to utilise technology in a healthy way. Technology and data should ultimately free up the industry to unleash creativity, not get in its way.
Speaker: Fiorenza Plinio– Head of Creative Excellence, Cannes Lions International Festival of Creativity