The boom in branded video
Why corporate film has transformed in a decade.
After 25 years of relative stability, the UK’s £2bn corporate film industry has been disrupted by multiple factors.
New producers gatecrashed the market. Established players thrived by adapting or struggled to cope.
What is the new landscape? Who are the key players? What does the future hold?
Industry expert Steve Garvey, founder of Moving Image, takes a look at the threats and opportunities for producers and brand communications directors.