The changing landscape – Is the traditional business model of advertising breaking down?
What do the clients really want?
Is Creativity as important as it ever was and if so, how do you achieve it? Is the merger of agencies and consultancies – “cagencies”- one way forward and what does it mean for the future of advertising? Ultimately, is there one answer in this increasingly fragmented marketing world?
Moderated by Steve Davies CEO Advertising Producers Association
Speakers:
Arif Haq (Partner, Freuds)
Helen Hadfield (Founder, Snapper Films)
Mark O’Sullivan – EP and founder, Dog Eat Dog
In association with
