The new creative agencies: Models of convergence

The new creative agencies: Models of convergence

More and more companies and agencies are diversifying: establishing different and more cross fertilized ways of working that are fit for the 21st century.

At their core, these “new” creative agencies are bringing together skills and creativity that may have until now, operated in separate organizations, whether that be production companies, advertising agencies or broadcasters. How will these new and extended ways of working deliver?