Why BAD is good for the advertising industry
Now that our wonderfully diverse population is being represented better on the screen, it’s about time we all made sure that behind the scenes was equally represented. But where is all this new talent and how do busy companies find the time to seek them out? Janey de Nordwall, Managing Director of the British Arrows – the UK’s most prestigious advertising awards ceremony – talks about their ground-breaking initiative BAD (British Arrows Doorway), and explains how they are engaging with new voices and unfound talent, outside the usual white echo chamber, to ensure that the advertising industry champions equality and opportunity within the workforce.
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