Claire runs the Brand Partnerships team within ITV Commercial that spans Sponsorship, Digital Activation, Brand Licensing and Product Placement. Her role is to add value to ITV’s commercial sales deals and drive strategies to commercialise IP from ITV Studios owned properties – I’m A Celebrity, Saturday Night Takeaway, Coronation Street and Love Island to deliver innovative partnerships for ITV clients. She moved over from Endemol UK in 2013, where she ran all commercial activity around The Money Drop, Big Brother, Deal or No Deal, Superscrimpers, Ready Steady Cook, i can cook and Pointless. Going back further, Claire was Controller of Commercial Partnerships at Virgin Media Television and UKTV. Her role was the first time a UK broadcaster had hired some one specifically to work in the area of branded content. And previous to that she was Head of Business Development for Initial, part of Endemol UK. Claire has international TV experience as she spent four years in Hongkong as the Channel Manager of Channel [V], STAR TV’s music channel.