Lucinda Southern

As senior reporter at Digiday, Lucinda has been covering digital’s growing impact on the media industry in the U.K. since September 2015, with a core focus on how publishers and broadcasters adapt content and revenue strategies, responding to industry pressures in an increasingly data-driven world. This year Lucinda was highly commended as digital journalist of the year by the Association of Online Publishers for driving change in the media industry through coverage on how media owners manage disruption from tech platforms through audience acquisition, lost ad revenues and audience data.