Robin Bonn runs Co:definery, a management consultancy for agencies. He advises Founders and CEOs when they’re ready to get off the hamster wheel, move beyond so-called ‘best practice’ and find new ways to stand-out and grow.
A columnist on client / agency dynamics for Marketing Week, he’s spent 20 years in growth roles, from start-ups to global networks, as well as independents getting ready to sell. His agency career ranged from creative, media and CRM, to content, technology and consulting, where he led winning pitches for the likes of Skype, Eurostar, Spotify, P&G, Microsoft, Facebook and Ford, to name a few.
He’s a former member of the IPA’s New Business Group and Direct Marketing Association’s Agencies’ Council. He’s also a mentor – or ‘man-bassador’ – for SheSays, an organisation helping women rise to the top of the creative industries.