Scaling up – the impact of a streamer in your local territory.
For Netflix, thinking globally means acting locally in terms of content and decision-making. Netflix has invested heavily in local foreign language productions. Creating a production hub in Madrid, investing in physical infrastructure in Albuquerque, New Mexico and Canada is now a key production centre – creating an estimated 1800 jobs a year.
The company’s regionalisation strategy is fairly straight forward. The more international offices and studios, the more international stories being made by more international storytellers and the more international its service becomes.
All of this may not be difficult to understand but for those “locals” who have a relationship with Netflix, what does it actually mean on the ground? What are the considerations for scaling up and what are the benefits to the local production community and the local economy?
Amber Dodson – Film Liaison, City of Albuquerque
John Rakich – Location Manager (Toronto)
David Shepheard – Film Commissioner, Vancouver
