The Summer Of Love – ‘Love Island’ case study
ITV2’s Love Island, was one the highest rated shows of the year. What does it takes to make a hit show that takes over the ratings? What was the business model behind its success?
Moderated by Arielle Free – TV Presenter and Radio DJ
Speakers:
Claire Heys – Director of Licensing, ITV
Michael Othen – Creative Director, Fusebox Games
Angela Jain – Managing Director, ITV Studios Entertainment