Moyra C. Lock

After an initial career in international advertising, Moyra worked for over 20 years in film sales and distribution in London and Los Angeles.  Returning to her native Northern Ireland, in 2005 she took up the newly created post of Head of Marketing with a clear remit to market the benefits of Northern Ireland as a world-class production location; to communicate Northern Ireland’s success stories and to promote its product and talent to the global screen industry.

Moyra now also leads on priority partnerships for the agency, on screen tourism, and on audience development working in partnership with Northern Ireland film festivals and cultural cinema.