FOCUS 2021 and the Advertising Industry
This year’s FOCUS has curated a fascinating programme for the advertising industry. On Tuesday 7th and Wednesday 8th December, a series of talks and panels with prominent advertising, film and television representatives will take place at London’s Business Design Centre.
From APA’s incredible New Beginnings in 2022 session, the importance of putting people and the planet first with Havas Group and The Queen Age with Women in Advertising to an overview of the AdGreen Carbon Calculator, Gerety exploring Christmas Ads, a deconstruction of the emerging Metaverse space, an examination of the pioneering Create Not Hate project and much, much more, discussions at FOCUS are delivered by specialists whose fingers are positioned firmly on the pulse of the contemporary advertising industry.
In order to make up for lost time as a result of the pandemic, lots of ‘in-person’ networking events will be included, such as the WAP drinks reception. As always, everything at FOCUS 2021 is free to attend. You can check out this year’s highlights for the advertising industry below:
Tuesday 7th December
PEOPLE, PLANET, PROFIT (GREEN ZONE | LIVE ONLY) with Havas Group, Coffee & TV and Just So • 11.00-12.00
THE METAVERSE: What it is and how to use it • 11.00-12.00
NEW BEGINNINGS IN 2022 with the Advertising Producers Association • 14.00-15.00
MEET THE UK GLOBAL SCREEN FUND • 14.00-15.00
NEW HORIZONS: Where we are with Virtual Production • 16.00-17.00
NEUROCREATIVE PRODUCTIONS: Understanding the effects of colour and craft • 17.00-18.00
SEISMIC SHIFTS: A screen workforce revolution? • 17.00-18.00
Wednesday 8th December
QUIET STORM LEADING THE WAY: Create not hate • 11.00-12.00
ACTION POST COP26 • 11.00-12.00
GERETY TALKS CHRISTMAS ADS • 12.00-13.00
SERVICE PRODUCTION NETWORKS AND THEIR VALUE FOR ADVERTISING • 14.00-15.00
GET YOUR HOUSE IN ORDER (GREEN ZONE | LIVE ONLY) with AdGreen • 14.30-15.00
THE QUEEN AGE: What it means & how to be ready for it with Women in Advertising Production (WAP) • 15.00-16.00
Join key representatives from the advertising industry at FOCUS 2021: The Meeting Place for International Production live at the Business Design Centre from 7-8 December and online 7-10 December. Register here for a FREE delegate badge.
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